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Five minutes. What happened, and what to do about it. All stories from 17 September 2026

AI assistants Muse and Instinct can now phone businesses

TechCrunch· 17 Sep

Meta's Muse agent can now place calls to US businesses, rolling out first to users who asked for it. Its rival Instinct added Instinct Concierge, in early access, to book restaurants that do not take online reservations, join a dentist's cancellation list or sort out a cable bill.

Our read: Rivals had sold calling as an advantage. Now they are level.

  • Brief staff that some callers will be AI assistants, and agree what they can confirm, such as bookings, and what needs a human.
  • Put booking and cancellation options online, so agents and customers do not have to ring at all.

Source: TechCrunch. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. The picture is our own graphic. How we source and credit

That is thu 17 sep, all of it.

These are short summaries of other people's reporting, with our own commentary. Each story names its source and links to the original. How we source and credit