OpenAI tests Sponsored Agents, ads you can talk to in ChatGPT

OpenAI is testing Sponsored Agents with select US advertisers. After clicking an ad, a user can start a clearly labelled chat with an agent the business sponsors, kept apart from ChatGPT's own answers. Businesses can now run ChatGPT Ads from inside HubSpot and Shopify, and the Shopify app reaches other ChatGPT Ads markets from 23 September.

• If you use HubSpot or Shopify, look at the ChatGPT Ads connection and start with a small test budget.
• Write down the questions customers ask before they buy. They are what a sponsored agent would need to answer well.

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