Five minutes. What happened, and what to do about it. All stories from 29 September 2026
Meta launches Muse for Small Business, an agent that plugs into your tools
Give it a goal. It connects to QuickBooks, Shopify, Stripe and Slack.

ChatGPT turns into an app store, with Sign in with ChatGPT
ChatGPT will now suggest apps during a conversation and let you use them without leaving. Sign in with ChatGPT launches with 16 partners, including Notion, Vercel and Devin, and lets you use your ChatGPT allowance inside their apps. A separate business marketplace has over 30 partners, including Adobe, Figma, Salesforce and HubSpot. OpenAI did not announce pricing or revenue sharing.
- If you sell software, check whether your product can be found and used from inside ChatGPT, and who your competitors there are.
- If your team uses ChatGPT, see which of your existing tools now appear in the marketplace before buying new ones.
Source: TechCrunch. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. Image: OpenAI, from its own announcement. How we source and credit
These are short summaries of other people's reporting, with our own commentary. Each story names its source and links to the original. How we source and credit












